CLINICALLY-STUDIED INGREDIENTS

RESULTS YOU CAN FEEL

VALIDATED BY 3RD PARTY TESTING

Ingredients We’re Obsessed With

whole veggies

Rich in nutrients and contains fiber.

whole fruits

Boost bone and muscle strength while increasing energy. Fruits are critical to well-rounded nutrition.

vitamins and minerals

Necessary nutrients for your body to function. Boost your immune system and ensure your organs can do their job.

Adaptogens

Help your body respond to stress and fatigue by managing physical and mental stressors.

Antioxidants

Support your body's free radical scavenging system to support body health and well-being.

herbs

Packed with nutrients to support wellbeing.

prebiotics

Stimulate the growth of good bacteria to improve nutrient absorption, digestion, and the immune system.

Super Mushrooms

Promote brain and gut health, while supporting whole body health.

Snackable, Packable

We know It Girl Vitamins is delicious and convenient, but we wanted to understand what happens after the honeymoon. Here's what thousands of customers reported after 3 months of It Girl Vitamins.
**In a post purchase survey of 3k+ customer who've been using It Girl Vitamins for 90+ days

96%

Of users take It Girl Vitamins at least 4-6x per week with 84% taking It Girl Vitamins daily.*

71%

Say their overall health and well-being have improved.*

69%

Experienced better, more regular digestion.*

56%

Feel more energized throughout the day.*

You look good in your It Girl Era.

Real It Girls. Real Results.

"I can not believe these are good for you! They are the best tasting lollipop I EVER had."

– I cant eat another lollipops again

"The probiotics do their job, but not aggressively, and I feel like my overall digestion has improved. This is huge for someone who suffers from chronic IBS! I feel like I’m already seeing improvements in my skin too. They are definitely part of my daily routine."

– They really do taste great! More importantly, I feel great.

"It Girl has become my go-to whenever I'm craving something sweet because they are SO delicious! I kept seeing the skin benefits of It Girl Skin all over TikTok, and I'm obsessed because this is one of the rare ingredients that actually creates a visible difference in skin quality, and it helps you tan more easily in the sun without burning (which is something I desperately need going into summer). I will always stay stocked up on these!!"

– My Fav Supplements EVER

"they taste so good"

– Yes, kids can enjoy our lollipops and snacks too

"These lollipops are more than just a treat; they’re a flavorful escape. With a burst of mouthwatering flavors, every lick is an invitation to a tasteful journey. pink sugar beauty lollipops makes healthy eating an indulgent experience."

"They literally taste exactly like pink starburst"

"I eat one of these overnight when my sweet tooth comes calling and it feels so good to know I am nourishing my body instead of hurting"

"This is what self love looks & tastes like"

– Favorite part of my day!

"The convenience and taste are huge! Like pink starburst! Plus not having to clean a shaker bottle or extra dishes for greens stuff in powder form, is absolutely excellent!"

– 10/10 would recommend.

"Most other gummies on the market have only a few vitamins, but there are no other products like this with full spectrum vitamins in gummy form! I can’t stop raving about IGV to my friends. Definitely give them a try!"

– Pharmacist approved!

"Love the taste, love how they make me feel, and so impressed by the ingredients list! Definitely will be taking these on vacation with me (bye bye powders & pills)!"

"I’ve tried a few green powders over the years. The issue has never been nutritive content. It’s always been an issue of consistency like many things. Greens Lollipops has been the one thing I’ve been able to stick to because they are so easy to consume and taste sooo good."

"ALL OF THE GOOD STUFF YOU NEED. EASY TO SLIP INTO A POCKET OR PURSE, AND THEY ACTUALLY TASTE GOOD, TOO."

"YOU'LL LOOK FORWARD TO HAVING THEM. I CARRY PACKETS OF IT GIRL VITAMINS AND GIVE THEM OUT LIKE CANDY TO FAMILY AND FRIENDS."

"A massive scientific breakthrough.”

"Maximizing immunity and optimizing beauty.”

"Improved skin, sleep quality, more energy and better focus.”

Values That Matter

It Girl Vitamins was founded with a mission to transform lives by making health and wellness both enjoyable and effective for everyone. Our approach blends the latest scientific and technological breakthroughs with the genius of nature to create products that are proven to deliver lasting results.
We are relentless, ambitious, and bold in pursuing what is good and innovative. We reject broken systems and ineffective products, choosing instead to develop evidence-based, medical-grade, and peer-reviewed solutions. Trust, authority, and leadership are at the core of everything we do.

QUALITY YOU CAN TRUST.

Our gummies and lollipops are proudly made in the USA using ingredients grown in California and are regularly tested by Eurofins to verify all 21 vitamins and minerals. Each batch is tested to ensure label accuracy and to confirm it is free from contaminants, including:
✔ 70 different pesticides
✔ 4 types of heavy metals
✔ 16 different contaminants
✔ 9 microbial contaminants

Daily wellness reimagined

During her healing journey, Magdalena struggled to find delicious and nutritious supplements that fit into her lifestyle. She was inspired to create It Girl Vitamins: easy-to-use, effective solutions that taste amazing and give your body the nutrients it needs.

From mind to body to beauty, we specialize in flavorful, functional, and fun supplements designed to support every woman’s wellness goals.